In what ways will your media product use, develop or challenge forms and conventions of real media products?
Stereotypical shots often seen in music videos like close-ups and long shots are used in my product. The close-up shots are used to give a sense of identity to the video and to create an imagery of the main person. Long shots are similarly used to establish the main focus of the video, which is generally the lead singer and/or band members, and their surroundings.
As well as using cliché shots, I include a selection of shots that are more typically seen in films and television dramas. Establishing shots are used to create knowledge for the audience of where the area is set, including location and time of day. In the opening shot to my video, an establishing shot is used to create an understanding that the video will take place in a city based area. I used this for one of two reasons. The first being that I will instantly have a connection with my target-audience, which consists of young-adults who watch music videos and also live in city-based areas. The second being that, accompanied with the music track, the entire video should have a melancholy feel to it, and by increasing the speed of the clip, the sky darkening from dusk to dark introduces that genre at once. Extreme close-ups were also used in my video to create an powerful vulnerability to the character, rather than just establishing an emotion they may feel by using the conventional close-ups.
The song title and artist's name is usually featured at the beginning of music videos, as it establishes what the song title is and who it's by. This gives the audience a small understanding and is also used so it can help with sales. I included this stereotypical convention as it creates as well a sense of professionalism.
Another convention not typically seen in music videos, is the seemingly spontaneous switch between slow-motion clips and clips that have had their speed increased. When a particular verse referred to a memory, or the choice of words used in it heightened the feeling of melancholy, I decreased the speed in some clips to accentuate that. Whereas in the opening shot of the music video, I increased the speed. The shot consisted of a motorway and the sky as it got darker. Speed increase with this shot was technically the only way I could create realistically what I had in mind, but it also captured the audiences attention as it's an unusual convention in music videos, particularly in the genre of Indie/Acoustic music.
The music genre being Acoustic/Indie, I stayed with the typical theme of mis en scene. I stuck to natural, simplistic colours in location and costuming. The locations I shot in both include and challenge conventions. I switched constantly between locations in forest-like areas, and city-affected areas. The idea behind this was to let the audience know that despite the city-esque location of the character shown, the rural parts offered a form of protection for this character.
A convention used in a majority of all music videos is having the lead singer/subject/band singing the lyrics. I did do this. Instead having visual compliment the lyrical aspect, and therefore create the idea that the lyrics are in fact a type of ode to this character shown throughout.
Stereotypical shots often seen in music videos like close-ups and long shots are used in my product. The close-up shots are used to give a sense of identity to the video and to create an imagery of the main person. Long shots are similarly used to establish the main focus of the video, which is generally the lead singer and/or band members, and their surroundings.
As well as using cliché shots, I include a selection of shots that are more typically seen in films and television dramas. Establishing shots are used to create knowledge for the audience of where the area is set, including location and time of day. In the opening shot to my video, an establishing shot is used to create an understanding that the video will take place in a city based area. I used this for one of two reasons. The first being that I will instantly have a connection with my target-audience, which consists of young-adults who watch music videos and also live in city-based areas. The second being that, accompanied with the music track, the entire video should have a melancholy feel to it, and by increasing the speed of the clip, the sky darkening from dusk to dark introduces that genre at once. Extreme close-ups were also used in my video to create an powerful vulnerability to the character, rather than just establishing an emotion they may feel by using the conventional close-ups.
The song title and artist's name is usually featured at the beginning of music videos, as it establishes what the song title is and who it's by. This gives the audience a small understanding and is also used so it can help with sales. I included this stereotypical convention as it creates as well a sense of professionalism.
Another convention not typically seen in music videos, is the seemingly spontaneous switch between slow-motion clips and clips that have had their speed increased. When a particular verse referred to a memory, or the choice of words used in it heightened the feeling of melancholy, I decreased the speed in some clips to accentuate that. Whereas in the opening shot of the music video, I increased the speed. The shot consisted of a motorway and the sky as it got darker. Speed increase with this shot was technically the only way I could create realistically what I had in mind, but it also captured the audiences attention as it's an unusual convention in music videos, particularly in the genre of Indie/Acoustic music.
The music genre being Acoustic/Indie, I stayed with the typical theme of mis en scene. I stuck to natural, simplistic colours in location and costuming. The locations I shot in both include and challenge conventions. I switched constantly between locations in forest-like areas, and city-affected areas. The idea behind this was to let the audience know that despite the city-esque location of the character shown, the rural parts offered a form of protection for this character.
A convention used in a majority of all music videos is having the lead singer/subject/band singing the lyrics. I did do this. Instead having visual compliment the lyrical aspect, and therefore create the idea that the lyrics are in fact a type of ode to this character shown throughout.
How will you ensure that the combination of your main product and ancillary texts are effective?
Like the music video, the idea of minimalist colours was powerful in the ancillary products. This will ensure that between the two ancillary products and the music video, a mirroring style is reflected between them and makes them easily relatable in the audiences eyes. The images used in the ancillaries consist of actual screen captures from the video, or photos taken in filming location areas. This forms a clarity that the two are obviously related. The colours used for the font in the ancillary products represent the music genre also. Plain colours like beige, and eye-capturing, retro colours like yellow are used. The reflect the calm and serene emotion behind most Indie music, and the yellow reflects the hint of defiance in it's new-age sound.
Like the music video, the idea of minimalist colours was powerful in the ancillary products. This will ensure that between the two ancillary products and the music video, a mirroring style is reflected between them and makes them easily relatable in the audiences eyes. The images used in the ancillaries consist of actual screen captures from the video, or photos taken in filming location areas. This forms a clarity that the two are obviously related. The colours used for the font in the ancillary products represent the music genre also. Plain colours like beige, and eye-capturing, retro colours like yellow are used. The reflect the calm and serene emotion behind most Indie music, and the yellow reflects the hint of defiance in it's new-age sound.
What kind of audience feedback will you seek for your product and what things might you learn from this?
Using questionnaires aimed at my target audience like a preference of font, and colour schemes helped me do develop the ancillary products in a way that attracted it's main buyers. This helped to gain and understanding of current and popular ideals in marketing when trying to attract a young audience. It also determined that my original ideas weren't out-dated and only aimed at a particular type of it's audience. It allowed me to be flexible in what I produced.
Using questionnaires aimed at my target audience like a preference of font, and colour schemes helped me do develop the ancillary products in a way that attracted it's main buyers. This helped to gain and understanding of current and popular ideals in marketing when trying to attract a young audience. It also determined that my original ideas weren't out-dated and only aimed at a particular type of it's audience. It allowed me to be flexible in what I produced.
How will you use media technologies in the construction and research, planning and evaluation stages?
When regarding research, my main source of information was gathered by using the internet, visiting sites that displayed similar products to the one I was looking to create, and social networking sites to gather information about what techniques the audience would prefer to see in my product, not just the usual conventions. Planning and evaluation was mostly completed on a MacBook Pro. The PC included applications like Photoshop, where I could manipulate and plan the products I was yet to create, Imovie in which I did the same. My evaluation was also gained through audience feedback through social networking sites, like Facebook and Tumblr, where in post-production I could reflect back on my work and change things last minute that were better suited to my products and genre, and the audience's preference.
When regarding research, my main source of information was gathered by using the internet, visiting sites that displayed similar products to the one I was looking to create, and social networking sites to gather information about what techniques the audience would prefer to see in my product, not just the usual conventions. Planning and evaluation was mostly completed on a MacBook Pro. The PC included applications like Photoshop, where I could manipulate and plan the products I was yet to create, Imovie in which I did the same. My evaluation was also gained through audience feedback through social networking sites, like Facebook and Tumblr, where in post-production I could reflect back on my work and change things last minute that were better suited to my products and genre, and the audience's preference.
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